11 May Videoshooting at Acino Pharma Zurich of Dr. Hartley Atkinson
When we saw the first presentation of Dr. Hartley Atkinson, who has already appeared on American TV, we were impressed by his professional performance. A researcher who on the one hand masters his subject, and on the other hand markets his own products as managing director is something we have rarely seen. We were ready to welcome Dr. Hartley Atkinson on April 17th to Zurich to shoot with him the new commercial for an Acino painkiller. We didn’t have much time for the shoot since Hartley was just passing through. Moreover the customer wanted the highest flexibility possible during the shooting, hence we developed a concept enabling the actor to be inserted into into any environment. A portable green screen and packshots as green screen would enable us to picture Dr. Atkinson wherever necessary. Camera rolling, ready and action! After numerous takes and a crew that was working on the concept and the script in parallel to the film shoot, we were able to use the little time available to shoot the whole video.