Customers want
proof not…
What does the Data expert say?
Roger Müller
Head of Digital
BSc (hons.) Digital Technology, Design & Innovation, Marketeers & Business Manager Stream; BSc Information Systems Software; Certified Information Privacy Professional CIPP/E – IAPP; Lecturer Data Privacy Protection at the University of Applied Sciences HWZ, Zurich
- 20+ years of experience in digital communications
- 15 years experience leading X-Ray's digital offering
- 7 years of experience in Data, Web Analytics and Digital Privacy Compliance
What is Data Analytics and measurable results?
Daily a vast amount of data is generated by various digital channels. These are a very valuable source for all relevant decisions.
Is your data accurate, complete, reliable and plausible?
Don’t make any decision without considering your data!
- Applying insights from data is essential to:
- Measure, monitor & compare success, performance, effectiveness or impact
- Consolidate individual data streams of all channels to get the complete user journey
- Optimize touchpoints (Conversion, User Experience, Messaging, etc.)
- Identify and direct your communications to the right person, over the right channels, at the right time in the right format
- Plan effective measures and continuously monitor and improve them
- Find hidden patterns, unseen trends, new opportunities, discover correlations and make predictions
Our Offering
Are you planning the next campaign or the launch or redesign of a website? Need help determining what KPIs to choose and how to measure the performance or success of your next marketing measures?
We love to support you with any data-related request and ensure it meets strict privacy laws.
Let’s talk data. Don’t hesitate and contact us to see how data can support you.
- Data-driven Digital Marketing
- At-hoc Data Analysis and Data Deep Dives
- Digital Analytics & Tracking Implementation (Cross-Channel)
- Reporting & Dashboards
- Data Interpretation & Conclusions/Recommendations
- Data Strategy and Consolidation
- User Behavior Measurement on digital interfaces
- Touchpoint/Conversion Optimization
Fully compliant with EU-GDPR, European General Data Protection Regulation, and the new Swiss FADP, Federal Act on Data Protection
Meet the Expert
Roger Müller
Leadership Team / Head of Digital
over 20 years
digital experience
Internet user of the first days, dog lover, passionate perfumer, computer / electronics / science nerd, mad scientist
5’10
Tall
“There is always a solution!”
Email: roger.mueller@x-ray.ch
Phone: +41 61 336 90 60