Customers want
proof not…
What does the Data expert say?
Roger Müller
Head of Digital
BSc (hons.) Digital Technology, Design & Innovation, Marketeers & Business Manager Stream; BSc Information Systems Software; Certified Information Privacy Professional CIPP/E – IAPP; Lecturer Data Privacy Protection at the University of Applied Sciences HWZ, Zurich
- 20 years of experience in digital communications
- 15 years experience leading X-Ray's digital offering
- 6 years of experience in Web Analytics and Digital Compliance
What is Data Analytics and measurable results?
Daily a vast amount of data is generated by various digital channels. These are a very valuable source for all relevant decisions.
- Measure, monitor & compare success, performance, effectiveness or impact
- Consolidate individual data streams of all channels to get the complete user journey
- Optimize touchpoints (Conversion, User Experience, Messaging, etc.)
- Identify and direct your communications to the right person, over the right channels, at the right time in the right format
- Plan effective measures and continuously monitor and improve them
- Find hidden patterns, unseen trends, new opportunities, discover correlations and make predictions
Our Offering
Description of our Data Offering which can be leveraged within the network and in regional/global projects. Don’t make any decision without considering your data!
- Data-driven Digital Marketing
- At-hoc Data Analysis and Data Deep Dives
- Digital Analytics & Tracking Implementation (Cross-Channel)
- Reporting & Dashboards
- Data Interpretation & Conclusions/Recommendations
- Data Strategy and Consolidation
- User Behavior Measurement on digital interfaces
- Touchpoint/Conversion Optimization
Meet the Expert
Roger Müller
Leadership Team / Head of Digital
over 20 years
digital experience
World citizen, veteran gamer of the MTV generation
6’3
Tall
“Do or do not, there is no try.”
Email: roger.mueller@x-ray.ch
Phone: