STORYTELLING.
The Art of
Diversity for the right messaging
PRODUCT VIDEOS
A great product needs a strong visualisation. Deliver the facts and show the emotions behind the product.
COMPANY PROFILES
A corporate video can show the outside world what life is like within your company.
EVENT DOCUMENTATION
A film is the perfect instrument to document your company event.
LIFESTYLE VIDEOS
Make your audience feel: show the emotions behind your product or service.
ONLINE MARKETING VIDEOS
Videos for Social Media can go viral. Use this mighty tool to engage with your audience.
RECRUITMENT VIDEO
Spark interest! Even before the first job interview.
INSTRUCTIONAL ANIMATIONS
We illustrate complex topics in a way people can easily understand.
TUTORIAL VIDEOS
If you need to explain your new product or give a tutorial on the possibilities of your new mobile application.
MATTERPORT-FILMING
Fast, affordable 3D filming to capture work, business or living spaces.
CINEMA
We are your partner, from the concept to the final film.
VIRTUAL PRODUCTION
The latest technology to challenge every aspect of filmmaking.
Virtual Production
With Virtual Production, you can bring any location into the studio – at a fraction of the cost. Realistic settings are recreated in the virtual recording environment. Actors can act directly and lifelike in these settings.
Virtual Production makes outdoor shoots calculable. Planning becomes much easier, as weather conditions and the lighting situation in the studio are not subject to fluctuations.
MAKING OF DAY 1
A look behind the scenes. There are different phases every film production has to go through. Each phase has its own specific tasks that must be completed, before your film is ready to be shown.
MAKING OF DAY 2
Every single scene was challenging for our actor and the camera team. Immerse yourself in the scene and look over our shoulder to see how we solved it.
MAKING OF DAY 3
Check out how we dealt with the cold in our outdoor shooting where we captured another parkour part for this video. Later on in the studio, t was significantly warmer but we were facing other obstacles.
Selected references
Messe Basel
Clariant
Swissbau
Evoke Emotions
Adesso Imagefilm
Songwon Kfair
Novo Nordisk
Energy is all we need
Pharmaplan
Best equipment
for best quality
Preparation
Shooting a film, whether it is a product film or a documentary, is full of many creative processes. Script Writing, Storyboarding, Test Shots, Final Shooting, Editing and many more. The key is to be organised and prepared: if you do not complete any of these processes, your final product will suffer.
Filming
Filming is the part where everything should be set in stone: the goal of the production and what to shoot should be clear and the focus should lay on visual storytelling. Only by following this process you obtain visual excellence.
Audio
Good Audio in a commercial or an advertisement is key: it needs to be precise and clear to make the viewer understand your message. We produce high quality audio and offer internal as well as external (well-known voices) voice-over services.
Post-production
In post-production intensive 3D scenes, motion graphics and the right editing come together to streamline to evoke the audience’s emotions.
Animation
Animation is the key tool to explaining a complex topic. Instead of listing facts you can explain your topic with a story.
Over 25 years of digital experience
We have moved into an era where industries drive innovation through digitalisation and automation. For twenty years, X-Ray has focused on communications for the pharmaceutical, chemical and technological markets, incorporating our extensive digital skills in innovative new communication channels.
We strive for the best idea to create movies with compelling stories.
