„A jack of all trades is a master of none“. By not spreading ourselves too thin in all directions, our efforts are deliberately focussed on offering cross-media solutions in the Healthcare and Selfcare market. Since 20 years we have been building and developing our know-how and core competencies to meet all your healthcare requirements.
Prescribed Medication, Generic Products, OTC Products, Medical Diagnostics, Medical Supplies, Cosmetics, Hygience, Nutritional/Dietary Supplements, Wellness, Sports/Exercise.
Capabilities focus
Communication Planning
- Situational Analysis
- Insight Mapping
- Stakeholder Assessments
- Competitive Reviews
- Message Platform Development
- Tactical Planning
- Marketing Landscape
- Insights Mapping
- Competitive Overview
- SWOT Analysis
Brand Creation
- Brand Building
- Brand Value Proposition
- Brand Strategy
- Integrated Communication Planning
- Brand Development
- Message Development
- Core Claims
Brand Implementation
- Global Launch Campaign
- Campaign Activities
- Congress Participation
- Launch/Standalone Meetings
- Internal Communications
We know what inspires your target audience
SALES REP/MSL`s
- E-Detailing
- Sales Aids
- Product Brochures
- Product Presentations
- Augmented Reality
- Quick Surveys
- Objection Handlers
- Clinical/Medical Compendium
PHYSICIANS/HCPs
- E-Detailing
- Medical/Scientific Meetings
- Patient Education Material
- Treatment Guidelines
- Augmented Reality
- CME (Cont. Med. Education)
- CRF-App
- Decision Support Tools
- e-Mailings
- Mode of Action Movies
- HCP Interaction
- Congress Participation/Symposia
- Trade Journal Adverts
- Mode of Action Movies
- Product Websites
PATIENTS/CONSUMER
- Disease Awareness
- Patient Materials
- Apps/Websites
- Patient Dialog & Pat.Org. Marketing
- Product Websites
- Patient Instruction Movie
- Interactive POS Measures
AFFILIATES
- E-Learning
- Workshops
- Global or Regional Sales Meetings
- Best Practise Platform
- Digital Assets Platform
PUBLIC
- Public Apps
- Electronic Teaser
- Search Engine Marketing
- Social Media Campaign
- Online Competition
- Augmented Reality
- Objection Handlers
- Clinical/Medical Compendium
INTERNAL
- Launch Meetings
- Branded Events
- Standalone Meetings
- E-Learning and Assessment
- Augmented Reality
- Marketing Support Tools
- Customized PPT
- Product Finder
- 3D Renderings
- Internal Communication
- Workshop Support
- Objection Handlers
- Clinical/Medical Compendium
X-Ray is a member of The BlocPartners, an international network of creative, Health focussed agencies
The BlocPartners is the largest global network of leading independent health creative agencies. Each agency brings a deep understanding of local regulatory issues, legal mandates and cultural insights only a native can deliver.
The network is multilocal rather than multinational. This means clients get a high level of performance, innovation and scale of a global network, with the agile, entrepreneurial and collaborative spirit of an independent network. We are not disconnected dots on a map. We are a true network and integrated community that works seamlessly across borders.
X-Ray is your health focussed communication agency. A partner with the agility and flexibility of an independent creative agency, but backed by global knowledge and expertise and access to a world of shared experience and research.
