Songwon

X-Ray carried out an international re-branding for Songwon and created their website with the new human touch. For the K-Fair, Songwon commissioned us with the design of their booth.

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We combined the imagery, ideology and philosophy of the company and incorporated these pillars into a modern print product.

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Two event documentaries were produced about Songwon's participation in K-Fair. Our film team worked for a week, 24/7 - shooting during the day and editing at night. The films were released immediately after the fair.

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After a hard weeks work

We designed a booth for the K-Fair Exhibition. In cooperation with a nordic company, we built the booth from scratch out of fireproof wood. The booth served as a sales and consulting area for Songwon products.

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