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Focused on Health

„A jack of all trades is a master of none“. By not spreading ourselves too thin in all directions, our efforts are deliberately focussed on offering cross-media solutions in the Healthcare and Selfcare market. Since 20 years we have been building and developing our know-how and core competencies to meet all your healthcare requirements.


Prescribed Medication, Generic Products, OTC Products, Medical Diagnostics, Medical Supplies, Cosmetics, Hygience, Nutritional/Dietary Supplements, Wellness, Sports/Exercise.

Capabilities focus

Communication Planning

  • Situational Analysis
  • Insight Mapping
  • Stakeholder Assessments
  • Competitive Reviews
  • Message Platform Development
  • Tactical Planning
  • Marketing Landscape
  • Insights Mapping
  • Competitive Overview
  • SWOT Analysis

Brand Creation 

  • Brand Building
  • Brand Value Proposition
  • Brand Strategy
  • Integrated Communication Planning
  • Brand Development
  • Message Development
  • Core Claims

Brand  Implementation

  • Global Launch Campaign 
  • Campaign Activities
  • Congress Participation
  • Launch/Standalone Meetings
  • Internal Communications

We know what inspires your target audience


  • E-Detailing
  • Sales Aids
  • Product Brochures
  • Product Presentations
  • Augmented Reality
  • Quick Surveys
  • Objection Handlers
  • Clinical/Medical Compendium

  • E-Detailing
  • Medical/Scientific Meetings
  • Patient Education Material
  • Treatment Guidelines
  • Augmented Reality
  • CME (Cont. Med. Education)
  • CRF-App
  • Decision Support Tools
  • e-Mailings
  • Mode of Action Movies
  • HCP Interaction
  • Congress Participation/Symposia
  • Trade Journal Adverts
  • Mode of Action Movies
  • Product Websites

  • Disease Awareness
  • Patient Materials
  • Apps/Websites
  • Patient Dialog & Pat.Org. Marketing
  • Product Websites
  • Patient Instruction Movie
  • Interactive POS Measures

  • E-Learning
  • Workshops
  • Global or Regional Sales Meetings
  • Best Practise Platform
  • Digital Assets Platform

  • Public Apps
  • Electronic Teaser
  • Search Engine Marketing
  • Social Media Campaign
  • Online Competition
  • Augmented Reality
  • Objection Handlers
  • Clinical/Medical Compendium

  • Launch Meetings
  • Branded Events
  • Standalone Meetings
  • E-Learning and Assessment
  • Augmented Reality
  • Marketing Support Tools
  • Customized PPT
  • Product Finder
  • 3D Renderings
  • Internal Communication
  • Workshop Support
  • Objection Handlers
  • Clinical/Medical Compendium

X-Ray is a member of The BlocPartners, an international network of creative, Health focussed agencies

The BlocPartners is the largest global network of leading independent health creative agencies. Each agency brings a deep understanding of local regulatory issues, legal mandates and cultural insights only a native can deliver.


The network is multilocal rather than multinational. This means clients get a high level of performance, innovation and scale of a global network, with the agile, entrepreneurial and collaborative spirit of an independent network. We are not disconnected dots on a map. We are a true network and integrated community that works seamlessly across borders.


X-Ray is your health focussed communication agency. A partner with the agility and flexibility of an independent creative agency, but backed by global knowledge and expertise and access to a world of shared experience and research.

Contact a Healthcare Communication Specialist


Medical Lead


Agency Head


Senior Consultant


Account Manager/Pharma Marketing Consultant

Our Pharma References